On August 28th, the donation ceremony and community signing date of the "Yongzheng-Lego Group Community-Friendly Project" sponsored by the Office of China Child Friendly Community Promotion Program and Beijing Yongzhen Public Welfare Foundation was held in Beijing. The LEGO Group donated more than RMB 600,000 worth of LEGO toys and teaching materials to Beijing Yongzhen Public Welfare Foundation for use in "community child-friendly projects" to support the development of community children's education and parent-child activities. The project is expected to cover 70 communities in the country and more than 20,000 Families will benefit.

At the donation ceremony, Zhou Weiyan, director of China Child Friendly Community Promotion Program Office, director of China Community Development Association Child Friendly Community Working Committee, and director of Beijing Yongzhen Public Welfare Foundation, said that children are related to the future of the country and the nation. Building child friendly communities requires The society, community, family and other parties work together to create a good environment for children's growth, so that every child can live in a friendly community

Kathrine Kirk Muff, Global Vice President of Social Responsibility of the LEGO Group, stated that the LEGO Group is committed to promoting child development, allowing children to master the skills necessary for the 21st century in the process of play, and inspiring and cultivating future builders through creative play and learning .

Beijing Yongzhen Public Welfare Foundation co-founder, director, general planner of child-friendly community course and chief designer Zeng Yong (Mr. Yongzhen) said in a speech that Beijing Yongzhen Public Welfare Foundation was launched as "China's Child Friendly Community Promotion Program" The unit will continue to introduce excellent international partners for 750,000 communities in China, open the way to globalization of high-quality resources, and use the information platform and community landing venues to run through the spirit of "playing middle school and learning while playing" for community children Enter a quality nonprofit course.

On community signing appointments, Beijing Yongzhen Public Welfare Foundation signed donations to the first batch of 16 social service agencies and 26 project community sites in the Beijing-Tianjin-Hebei region, and conducted centralized training for community social workers to stimulate social services. Based on the public service space of the community, the organization increased Lego themed game activities, provided parenting counseling and parent-child activity training for infants and young children's families, promoted parents to accompany their children's growth in a high quality, and helped the children to grow up healthy through community activities. The platform for communication makes families more stable and integrated, and promotes social harmony.

Li Xinmin, Secretary General of Beijing Yongzhen Public Welfare Foundation, Zhang Yi, Director of Child Friendly Projects, Yolanda Gu, Senior Social Responsibility Manager of LEGO China, Irean Zheng, Manager of External Communications and Media Relations of LEGO China, Nearly 50 core members of the community children's family service project participated in the event.

The China Child Friendly Community Promotion Plan is directed by the Office of the Women and Children's Working Committee of the State Council, co-sponsored by the China Community Development Association and the China Children and Teenagers' Foundation, supported by the think tank of the International Institute of Social Work, and supported by Beijing Yongzhen Charity Foundation A series of national public welfare actions for community construction and development. A child-friendly community is a community that protects children's rights and promotes children's development. It serves children aged 0 to 18, parents, relatives and other community members. The essence of child-friendly communities is community-based and aims to establish an integrated service system that provides children with games, entertainment, education, health, and psychosocial support.

Beijing Yongzhen Public Welfare Foundation was established in 2013 and is a non-public foundation that is officially registered with the Beijing Municipal Bureau of Civil Affairs. Adhering to the purpose of "Chinese wisdom, sustainable transmission, happy family, and harmonious community", the Foundation actively supports charity and public welfare, and promotes the development of children's family public welfare service in the community.

The LEGO Group is a private, family-owned company with headquarters in Billund, Denmark, and regional headquarters in Aifield, London, UK, Shanghai, China and Singapore. Founded by Ole Kirk Kristiansen in 1932, the LEGO Group is one of the world's leading toy manufacturers based on the iconic LEGO bricks. Adhering to the company's spirit of "Only the best is good enough", the LEGO Group is committed to promoting the development of children, aiming to inspire and train future builders through creative play and learning.